Published on March 30, 2026
If you thought the birds and the bees talk with your kids or parents was awkward, imagine the nervous laughter father-daughter team Jeffery and Meika Hollender shared while founding their condom company, Sustain. This innovative venture stands out as the first fair-trade condom company, committed to ethical practices in sourcing materials. Unlike many mainstream brands, Sustain proudly says yes to ethically-sourced rubber, while firmly rejecting harmful substances such as petroleum, silicone, parabens, and glycerin.
The idea for Sustain stemmed from a desire to change the narrative around sexual health products, making them safer for individuals and the environment. Jeffery Hollender, a veteran in the sustainability movement, and his daughter Meika, who has a strong background in social entrepreneurship, combine their expertise to create a brand that aligns with their values. “We wanted to ensure that our products not only protect people but also respect and care for the planet,” Meika explained.
In a market often dominated focused on profit over sustainability, Sustain makes a bold statement. The company’s commitment to fair trade ensures that the rubber used in its condoms is sourced from farmers who are paid fair wages and work under safe conditions. This approach not only uplifts local communities but also promotes environmental stewardship farming practices.
Sustain’s product line has expanded to include various types of condoms, each meticulously designed to provide safety without compromising on ethical standards. As part of their mission, they also prioritize transparency, openly sharing their sourcing practices and product ingredients with consumers. This initiative has attracted a growing customer base looking to make more informed and responsible choices in their sexual health.
Moreover, Sustain is actively engaging in dialogues about sexual health and education. The company collaborates with organizations that advocate for comprehensive sexual education, ensuring that individuals are equipped with the knowledge they need to make safe choices. Their commitment to education reflects a larger goal: to break down the stigmas surrounding sexual health and promote an open, informed conversation.
As more consumers seek ethically-made products, Sustain is well-positioned to lead the industry towards a more sustainable future. at the forefront of their business model, Jeffery and Meika Hollender not only challenge the status quo of condom production but also inspire a new generation of socially conscious consumers. With their unique blend of familial collaboration and commitment to sustainability, Sustain is charting a new course for the sexual health industry.
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