Published on April 2, 2026
The Cleft Lip and Palate Association (CLAPA) is embarking on a journey to modernise its identity, reflecting a deeper understanding of the community it serves. This transformative initiative stems from a unique collaboration with The Team, a design agency that connects with CLAPA on a personal level. Megan, a designer at The Team, was born with a cleft and has relied on the charity’s support throughout her life. This personal connection adds layers of authenticity and empathy to the rebranding effort.
CLAPA’s primary mission is to provide support and information to individuals and families affected and palate conditions. However, with the increasing recognition of the emotional and social challenges faced , the organisation felt a need to evolve. The modernisation of its identity aims to capture the complexity of the experiences that individuals with clefts undergo, going beyond the common perception associated solely with smiles.
The rebranding process is not just about a new logo or colour scheme; it signifies a fundamental shift in how CLAPA communicates its values and mission. The Team’s goal is to create an identity that resonates with a broader audience, fostering inclusivity and understanding. The new design seeks to highlight the journey of those affected , elevating their stories and experiences rather than reducing them to a simplistic narrative.
As part of this initiative, the association is engaging with its community, gathering insights and feedback to ensure that the new identity is representative and meaningful. Workshops and discussions are being held to involve individuals who have been impacted , as well as healthcare professionals and supporters. This participatory approach aims to ensure that the revamped identity genuinely reflects the diversity of experiences within the cleft community.
The modernisation also seeks to enhance CLAPA’s visibility and accessibility, making it easier for those in need to find support and resources. identity in a way that connects emotionally with people, CLAPA is committed to fostering a sense of belonging and empowerment among those it serves.
As the project unfolds, the partnership between CLAPA and The Team is not just a design collaboration; it is a manifestation of shared experiences and mutual understanding. Through this initiative, CLAPA hopes to become a beacon of support, letting individuals know they are not alone in their journey, all while celebrating the resilience and strength inherent in the cleft community.
As CLAPA takes significant strides in its rebranding journey, it is clear that this transformation is much more than a cosmetic change. It embodies a renewed commitment to advocate, inform, and connect with individuals whose lives are intertwined with cleft lip and palate conditions, ultimately aiming to foster a community where every smile tells a story of strength.
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