Published on April 4, 2026
Mark Ineson, the proud owner of The Real Donkeys, has been a familiar face on Blackpool beach for over three decades. His passion for these gentle animals has transformed what started as a childhood dream into a successful business, providing joy and memorable experiences to countless visitors.
Ineson, who began his donkey rides at the age of 18, has dedicated his life to caring for and promoting the welfare of these beloved creatures. “Owning and caring for the donkeys is not just a job for me; it’s my dream job,” he says, as he affectionately brushes the mane of one of his donkeys. “Every day I get to see the smiles on children’s faces when they take a ride along the beach, and that’s incredibly fulfilling.”
The donkeys are not just a business for Ineson but also part of his family. He ensures that they are well cared for, with the highest standards of welfare and proper attention to their health. Each donkey has its own personality, and Ineson knows them all , highlighting their quirks and characteristics with fondness.
With the rise of sustainable tourism, Ineson takes pride in promoting responsible donkey rides. He emphasizes that each ride is designed to be safe and enjoyable for both the donkeys and the riders, adhering to regulations set forth to ensure the animals’ well-being. “We provide educational experiences as well, teaching children about the importance of animal care and respect,” he adds.
The coveted donkey rides have become a staple attraction on Blackpool beach, drawing families year after year. Ineson recalls, “I’ve seen generations come back with their families, sharing their childhood memories with the next generation. It’s heartwarming to be part of their stories.”
As the seasons change, Ineson continues to adapt his operations to ensure the donkeys are comfortable and healthy, even exploring innovative ideas to attract more visitors during off-peak times. The connection he has built with the local community and tourists alike has solidified The Real Donkeys as a cherished part of Blackpool’s seaside experience.
Ineson remains optimistic about the future, eager to continue sharing his passion. “I can’t imagine doing anything else. The joy these donkeys bring to people is unmatched, and I feel lucky to be their caretaker.”
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