Published on April 5, 2026
Sanjay Garg’s renowned label, Raw Mango, made a striking debut at this year’s London Fashion Week with a visually captivating collection titled “It’s Not About The Flower.” The showcase, which took place to a packed audience, emphasized the intersection of tradition and contemporary fashion, leaving a lasting impression on attendees and industry critics alike.
The collection drew inspiration from the traditional Indian art of garland-making, transforming a typically decorative item into a unique statement of wearable art. Garg’s innovative approach challenges conventional ideas of garments, integrating elements that pay homage to deeply-rooted cultural practices while reinterpreting them for a global audience.
In an exclusive interview, we spoke with Garg about the vision behind the collection. “I wanted to create something that reflects the richness of Indian heritage, but in a way that feels fresh and new,” he explained. “Using the garland as a garment allows us to explore themes of identity, beauty, and the ephemeral nature of fashion.”
The collection featured an array of vibrant colors and intricate craftsmanship, showcasing traditional textiles and techniques while utilizing modern silhouettes. Garg’s use of draping and layering highlights his commitment to creating pieces that are not only visually stunning but also deeply meaningful.
The reaction from the audience was overwhelmingly positive, with many praising Garg’s ability to fuse cultural significance with innovative design. Fashion critics remarked on how “It’s Not About The Flower” seemed to resonate with the ethos of London Fashion Week, bridging worlds and inviting dialogue about the evolution of fashion beyond borders.
As Garg continues to push boundaries within the fashion industry, his debut at London Fashion Week signifies a step toward a more inclusive narrative that celebrates diversity in style. With this collection, Raw Mango not only captivates but also encourages a deeper appreciation for the stories behind the garments we wear.
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