Published on April 5, 2026
SEOUL, April 1 (Yonhap) — The National Museum of Korea ranked third in the world for visitor numbers in 2025, showcasing a remarkable increase in global interest in the nation’s cultural heritage. This prestigious recognition highlights the museum’s ongoing efforts to enhance its exhibitions and visitor experience.
According to the latest report released Council of Museums, the National Museum welcomed approximately 6 million visitors last year. This figure positions it behind only the Louvre in Paris and the British Museum in London, both of which have long been renowned for their vast collections and historical significance.
The significant uptick in visitor numbers is attributed to several factors, including recent renovations, the introduction of cutting-edge technology in exhibits, and a series of high-profile temporary exhibitions that have attracted international attention. The museum has also strengthened its outreach programs, engaging with communities both locally and abroad to promote interaction with Korean art and history.
Officials at the National Museum expressed pride in this achievement, noting that it reflects not only the museum’s commitment to preserving and showcasing Korea’s rich cultural legacy but also the growing global curiosity about Korean history and artifacts. “We are honored to receive such recognition and will continue to strive to provide enriching experiences for all our visitors,” said a museum spokesperson.
In addition to increasing foot traffic, the museum’s strategic marketing campaigns have played a vital role in attracting tourists. Collaborations with travel agencies and initiatives to promote Korean culture online have reached diverse audiences around the globe, further contributing to the surge in visitors.
The National Museum of Korea’s impressive ranking serves as a testament to the country’s investment in cultural preservation and the promotion of its historical narratives. As global travel resumes post-pandemic, the museum anticipates continued growth in visitor numbers, reinforcing its status as a key destination for those looking to explore Korea’s artistic achievements and heritage.
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