Published on April 7, 2026
Pepsi has announced that it will no longer sponsor the Wireless Festival, which is set to be headlined Kanye West. The decision comes in light of growing criticism surrounding West’s past remarks, including antisemitic and racist comments that sparked outrage across social media and among public figures.
U.K. Prime Minister Keir Starmer expressed his “deep concern” over West’s inclusion in the festival lineup, highlighting the potential impact of such a platform on audiences. Starmer’s comments reflect a wider sentiment among those who believe that promoting artists with a history of hate speech is detrimental to societal values and could normalize such viewpoints.
The Wireless Festival, scheduled to take place in London, has been a major event in the summer calendar, attracting large crowds and top-tier talent. However, as the backlash intensifies, sponsors and performers alike are under increased scrutiny regarding their associations with individuals whose views may provoke division and hostility.
In a statement regarding their withdrawal, Pepsi emphasized its commitment to inclusivity and stated that supporting events that feature divisive figures does not align with their corporate values. This move is seen as part of a larger trend where brands reassess their partnerships in light of societal expectations and calls for accountability.
While the festival organizers have yet to respond to Pepsi’s decision, the absence of the sponsorship could have significant implications for the festival’s funding and overall execution. The situation continues to evolve as more public figures and organizations weigh in on the controversy surrounding West’s participation and the broader implications of catering to artists with polarizing views.
As discussions around ethics in the entertainment industry grow, the Wireless Festival may face challenges not only in securing sponsors but also in managing audience expectations and reactions as the event approaches.