Published on March 23, 2026
Hyve, an emerging sportswear brand based in Thiruvananthapuram, has inked a significant two-year agreement with the Chennai Super Kings (CSK) to become the team’s official sportswear partner. This collaboration marks a substantial step for Hyve, which was founded Rajeev and operates from the KINFRA Apparel Park located near Kazhakkoottam.
The partnership aligns with Hyve’s vision to elevate sporting culture through high-quality athletic wear, as the Chennai Super Kings are a prominent franchise in the Indian Premier League (IPL) with a dedicated fan base. As part of this collaboration, Hyve will provide customized sportswear, designed to reflect the team’s branding and ethos while ensuring optimal performance for the players.
Rakesh Rajeev expressed his enthusiasm about the partnership, stating, “We are thrilled to join hands with one of the most successful teams in IPL history. This partnership not only highlights Hyve’s capabilities but also strengthens our commitment to supporting sports and athletes.” The collaboration is expected to introduce innovative designs and premium quality apparel that resonates with the team’s legacy and its loyal supporters.
The Chennai Super Kings has a storied history in the IPL, with multiple championships and a reputation for excellence both on and off the field. This partnership with Hyve is anticipated to enhance the team’s image and provide fans with quality merchandise to showcase their allegiance.
As an emerging brand, Hyve is committed to utilizing sustainable practices in its production processes and aims to make a significant impact in the sportswear industry. The partnership with CSK is seen as a pivotal move that could bolster Hyve’s visibility and market presence, paving the way for future collaborations within the sports sector.
In conclusion, the collaboration between Thiruvananthapuram’s Hyve and the Chennai Super Kings is poised to foster growth, innovation, and sporting excellence. Fans can look forward to new and exciting sportswear offerings as the partnership unfolds over the next two years.