Published on March 23, 2026
Huel, the popular protein-shake maker backed Elba, has been sold to French food giant Danone for £840 million. This acquisition highlights Danone’s strategy to expand its portfolio in response to the increasing consumer demand for health-oriented products.
Founded in 2015, Huel rapidly gained popularity for its convenient meal replacement shakes, which are marketed as nutritious options for busy individuals seeking a balanced diet. The company has successfully carved out a niche in the health and wellness sector, offering vegan-friendly and gluten-free formulas that appeal to a diverse consumer base.
Danone, best known for its dairy products like Activia yogurt and bottled water brands such as Evian, aims to leverage Huel’s innovative offerings to enhance its own health-focused product lines. This move aligns with the company’s commitment to sustainability and wellness, positioning it to better compete in the rapidly evolving food industry.
The sale comes at a time when the global demand for meal replacement products is on the rise, driven awareness of health and nutrition. Huel’s strong brand identity, coupled with its unique marketing strategies, has made it a frontrunner in this burgeoning market.
According to industry analysts, the acquisition is expected to benefit both companies. Huel will gain access to Danone’s extensive distribution network and marketing resources, allowing it to scale operations and penetrate new markets more effectively. Conversely, Danone can immediately enhance its health product offerings with Huel’s established brand and loyal customer base.
Idris Elba, who has been an advocate for Huel and invested in the company, expressed excitement about the acquisition. He highlighted the alignment between Huel’s mission to provide convenient, nutritious food options and Danone’s commitment to health and sustainability.
As the food industry continues to evolve, this acquisition underscores the importance of innovation and adaptability in meeting consumer needs. With Danone at the helm, Huel is poised to grow further, tapping into the global trend towards healthier eating habits.