Smartness Secures €47M to Propel AI Innovations in Hospitality

Published on May 4, 2026

Trentino-based Smartness has emerged as a leader in the vertical SaaS landscape, providing essential tools for hospitality businesses. Until now, the company operated within a growing but competitive niche, serving a market eager for tech-driven solutions.

A significant shift occurred as Smartness announced a €47 million Series B funding round, the largest ever for an Italian vertical SaaS company. This influx of capital includes a mix of primary and secondary equity as well as debt, indicating strong investor confidence in its growth strategy.

Following the funding announcement, Smartness plans to enhance its artificial intelligence capabilities and expand its product offerings. The funding will allow the company to develop smarter solutions that streamline operations for hotels and restaurants, aiming to improve customer experiences and operational efficiency.

The ramifications of this financial boost are widespread. as an innovator in AI-driven hospitality solutions, Smartness not only strengthens its market presence but also contributes to the broader tech ecosystem in Italy, potentially prompting further investments in the sector.

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