Published on May 5, 2026
After a successful tenure building IronSource, the founders found a niche app developers maximize ad revenue. Their company thrived until its 2022 acquisition , which eventually dismantled the ad network. This disruption left the founders reevaluating their next move.
In 2024, they launched a new venture focused on artificial intelligence. The goal is to create AI agents capable of replacing human ad buyers, the very professionals who benefited from their former products. This shift highlights a significant evolution in the ad tech landscape.
As they navigate this transition, the founders emphasize the need for efficiency in ad purchasing. They believe that AI can optimize campaigns in ways that human buyers cannot, potentially increasing revenue for mobile app developers. This perspective challenges traditional methods that have dominated the industry.
The implications of their new venture could reshape how advertising operates. If successful, AI-driven solutions may displace traditional ad buyers, prompting a reevaluation of roles within the industry. The founders are betting that their experience will allow them to lead this change effectively.
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