Published on May 7, 2026
Amazon Fresh and its local fulfilment network in Singapore ceased operations on July 6, marking a significant shift in the company’s strategy in the region. Previously, Amazon aimed to compete in the local grocery market, providing Singaporeans with a domestic option for fresh produce and essentials.
The decision comes amid challenges in the competitive grocery landscape. Amazon has opted instead to focus on its cross-border retail model, anticipating Singaporean buyers will prefer products sourced from the US, Japan, and Germany over local grocery replenishment.
The closure affects a small number of jobs as operational roles are cut. However, Amazon continues to support its other business segments in Singapore, including Amazon Web Services and Global Selling, signaling a pivot rather than a full retreat.
This move underscores a broader trend in e-commerce, where local competition has intensified. catalogues, Amazon aims to reshape its presence in Singapore, adjusting to shopper demands and shifting market dynamics.
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