Published on May 7, 2026
Apple’s MacBook Neo was celebrated for its affordability, starting at $599. Many consumers relied on this entry-level option for a blend of value and performance. It represented a pathway for students and budget-conscious professionals to access Apple’s ecosystem.
Now, that landscape is shifting. Analyst Tim Culpan reports that the ongoing RAM shortage may force Apple to discontinue the budget variant. Instead, customers could be left with a higher-priced option starting at $699, which could deter potential buyers.
This change coincides with Apple recently removing the least expensive configuration of the Mac mini from its lineup. The decision highlights the growing impact of supply constraints, particularly in the semiconductor market, affecting tech companies globally.
The consequences are significant for consumers and Apple alike. Discontinuing the $599 MacBook Neo could alienate budget-minded buyers, limiting access to Apple’s hardware. This could result in losing market share to competitors who continue to offer affordable options.
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