Published on May 19, 2026
In the mid-1980s, Apple was on a trajectory of innovation, buoyed of the Macintosh. Jobs, as the company’s charismatic co-founder, was pivotal in shaping its vision and products. However, internal strife began to overshadow the company’s momentum, creating factions that threatened its cohesion and future. The situation escalated when Steve Jobs clashed with CEO John Sculley, challenging his authority and undermining his leadership. In May 1985, after a series of power struggles and declining sales, Jobs was exiled to an office he and his colleagues dubbed “Siberia.” During this period, internal reports ceased to arrive, isolating him from the decision-making processes that could have turned the company around. As Jobs left Apple and launched NeXT, the challenges he faced continued. His approach of inserting himself into every decision further alienated teams, causing delays and failures. Meanwhile, the Macintosh suffered, leading to significant layoffs and, ultimately, a near-sale of the company to General Electric. These early missteps illustrated how Jobs’ intense perfectionism and disregard for market demands risked both his career and the company he loved. Over time, the lessons from these failures transformed Jobs. Upon returning to Apple in 1997, he reassessed his leadership style, opting for collaboration over authoritarianism. The metamorphosis not only saved Apple from the brink of collapse but also reshaped the tech landscape with groundbreaking products like the iPhone and iPad, proving that growth often comes through learning from past mistakes.
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