Published on June 3, 2026
In 2023, Meta acquired Within, the team behind the popular VR fitness app Supernatural. This $400 million deal came after an intense eight-month antitrust battle with the Federal Trade Commission. Meta CEO Mark Zuckerberg even took the stand to advocate for the acquisition.
Fast forward to 2026, and Meta has decided to return Supernatural to its original creators. The move comes as the company restructures its focus in the competitive VR landscape. This turnaround surprised many, given the substantial investment and high-profile effort to secure the app.
Meta’s decision was driven trends and shifting internal priorities within the company. The landscape for VR fitness has evolved, with numerous players entering the market. Analysts suggest that returning Supernatural allows Meta to streamline operations and focus on more strategic ventures.
The impact is significant for both the creators and Meta. Within has regained control over its popular app, potentially leading to renewed innovation. For Meta, shedding this asset might allow a clearer focus on developing new technologies amidst its ongoing reconfiguration.
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