Published on March 25, 2026
Jeff Webb, the founder of Varsity Spirit and a pivotal figure in the evolution of cheerleading, has passed away at the age of 76 following a tragic accident. His death marks the end of a remarkable journey that transformed cheerleading from a sideline activity into a globally recognized sport, culminating in its acknowledgement Olympic Committee.
Webb, who founded Varsity Spirit in 1974, played a crucial role in establishing cheerleading as an organized and competitive activity. Under his leadership, Varsity Spirit grew to become the largest cheerleading company in the world, providing athletes with training, events, and opportunities to showcase their skills. His commitment to the sport went beyond just fostering competition; Webb was dedicated to creating a safe and supportive environment for young cheerleaders.
Throughout his career, Webb advocated for the recognition of cheerleading as a legitimate sport, pushing for improved safety standards, training programs, and competitive structures. His efforts were instrumental in changing public perception and elevating the status of cheerleading, eventually leading to its endorsement .
In addition to his professional achievements, Webb was known for his mentorship of young leaders in the cheerleading community, including prominent conservative commentator Charlie Kirk. Webb’s impact extended beyond cheerleading, as he used his platform to inspire and guide a new generation of entrepreneurs and athletes.
Tributes have poured in from across the cheerleading and sports communities, with many expressing their gratitude for Webb’s contributions to the sport and his unwavering commitment to empowering athletes. Colleagues and friends describe him as a passionate advocate for cheerleaders, a visionary leader, and a warm-hearted mentor.
As the world mourns the loss of Jeff Webb, his legacy in the cheerleading community will continue to inspire future generations. His vision and dedication not only elevated the sport but also fostered a sense of camaraderie and resilience among cheerleaders everywhere. The impact of his work will be felt for years to come, as the sport he loved continues to grow and thrive.