Specialty Coffee as Culture of Taste: From Erna Knutsen to Third Wave

Published on March 25, 2026

In recent years, coffee culture has evolved significantly, with an increasing number of people seeking to understand the intricate flavors and qualities of each cup. While the general populace has become more informed about freshly roasted coffee, the differences between Arabica and Robusta beans, and various brewing techniques, the term “specialty coffee” remains an enigma for many. To grasp the essence of specialty coffee and how it sets itself apart from ordinary brews, a journey into its history and significance is essential.

The term “specialty coffee” was first coined , often revered as the godmother of this coffee movement. Knutsen introduced the concept to highlight coffee beans cultivated in specific microclimates, which yield atypical and exceptional flavor profiles. Her pioneering vision not only reshaped how coffee is perceived but also set a standard for quality within the industry.

Knutsen’s journey in the coffee world began modestly when she worked as a secretary at a coffee trading firm. During her tenure, her passion for coffee deepened as she gleaned knowledge from various aspects of the trade. This foundation enabled her to understand the nuances that elevate certain beans above others. Eventually, she ventured out on her own, establishing Knutsen Coffees, Ltd., where she continued to advocate for high-quality coffee.

A significant part of Knutsen’s legacy lies in her commitment to education. She recognized that for coffee to be truly appreciated, consumers needed insight into its origins, the intricacies of processing, and the various brewing techniques that can affect flavor. her knowledge, she inspired a new wave of coffee connoisseurs who began to value coffee not just as a commodity, but as an artisanal product deserving of respect and appreciation.

The third wave of coffee, a movement that emphasizes quality, transparency, and sustainability, has built upon Knutsen’s foundational principles. This movement encourages consumers to engage with their coffee on a deeper level, exploring everything from bean origin to the farmers behind the production. As the specialty coffee market continues to grow, an emphasis on ethical sourcing and the unique stories of individual coffees has become paramount.

Today, specialty coffee is about more than just taste; it encapsulates a culture of appreciation that celebrates the craftsmanship involved in coffee production. With an increasing number of coffee enthusiasts eager to explore the vast landscape of flavors and aromas, the future of specialty coffee appears brighter than ever, thanks to the pioneers who laid the groundwork for this burgeoning industry.