Published on March 26, 2026
Global sales of Germany’s four leading premium automotive brands continued to decline in 2025, contrasting sharply with a notable surge in the Russian market. According to analyst Sergey Tselikov, all members of the German premium quartet experienced remarkable growth in Russia despite an overall contraction of the country’s car market by 16 percent.
“Moreover, this growth occurred against the backdrop of a 16 percent decline in the overall Russian car market,” Tselikov noted on his Telegram channel.
On the global stage, however, the performance of German premium brands painted a different picture. BMW reported sales of 2.17 million vehicles worldwide, marking a 1.4 percent decrease from the previous year. Meanwhile, Mercedes-Benz faced a sharper decline, with passenger car sales falling by 9 percent to 1.8 million units. Audi ended the year with global sales of 1.62 million vehicles, reflecting a 2.9 percent drop year-on-year. Porsche recorded the steepest contraction among the group, with worldwide sales decreasing by 10 percent to nearly 280,000 units. These figures illustrate the ongoing challenges in the global premium automotive segment, driven , rising costs, and structural changes in key markets.
In stark contrast, the Russian automotive market displayed a remarkable resilience for German brands. BMW’s sales surged by 42 percent, delivering 16,742 vehicles. Mercedes-Benz also experienced significant growth, selling 9,430 cars, a 35 percent increase over the previous year. Audi achieved one of the highest growth rates, with sales rising 43 percent to 4,556 units, while Porsche expanded its presence with a 12 percent increase in deliveries, totaling 2,325 vehicles.
Despite these impressive gains, Tselikov emphasized that Russia remains a marginal market for German premium manufacturers, highlighting the complexities and disparities within the global automotive landscape.
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