Published on March 26, 2026
Luxury athleisure brand Athletifreak has officially opened its first store in Delhi, marking an exciting milestone for the company founded in the United States and Mo Wadhwani. The brand, which has gained a reputation for blending high fashion with functional athletic wear, aims to cater to the growing demand for stylish yet comfortable clothing options among fitness enthusiasts and fashion-forward consumers alike.
Athletifreak’s entry into the Indian market is significantly bolstered of prominent Bollywood celebrities Shahid Kapoor and Mira Kapoor. Both stars serve not only as strategic investors but also as brand ambassadors, enhancing the brand’s visibility and appeal. Their association is expected to resonate well with consumers who idolize the couple’s stylish lifestyle, making Athletifreak a go-to choice for modern athleisure wear.
The new store, situated in a prime location in Delhi, showcases Athletifreak’s extensive range of products, featuring everything from leggings and sports bras to jackets and accessories. The brand’s design philosophy combines functionality with aesthetics, appealing to a demographic that prioritizes both performance and style.
Athletifreak’s arrival in India comes at a time when athleisure is experiencing a surge in popularity. With more individuals embracing active lifestyles and looking for clothing that can seamlessly transition from the gym to casual outings, the brand is poised to capture a significant share of this growing market.
In addition to its stylish offerings, Athletifreak emphasizes sustainability and ethical practices, attracting conscientious consumers. The founders, Noor and Mo Wadhwani, have highlighted their commitment to making athleisure accessible without compromising on quality or values.
As Athletifreak sets its sights on expanding further within India, the backing of Shahid and Mira Kapoor is predicted to pave the way for increased brand loyalty and a stronger connection with Indian consumers. With its unique blend of luxury and practicality, Athletifreak is set to redefine the local athleisure scene.
The launch event was met with enthusiasm from fans and fashionistas alike, setting a promising tone for the brand’s future in the competitive landscape of athleisure wear in India.
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