Published on March 27, 2026
BOND, a Helsinki-based brand consultancy, has launched a comprehensive new brand strategy and identity for LAB Muotoiluinstituutti, the LAB Institute of Design and Fine Arts. This institution is recognized as one of Finland’s largest and most influential centers for higher education in creative fields. The rebranding is particularly significant as it marks a rare instance of a creative community taking the initiative to redefine the very place that initially shaped its identity and aspirations.
The new strategy aims to reflect the evolving nature of LAB Muotoiluinstituutti and its commitment to fostering innovation and creativity among its students. brand, BOND seeks to position the institute not only as a leader in design and fine arts education but also as a vibrant hub for artistic exploration and collaborative projects.
Key elements of the rebranding include a modernized visual identity that resonates with current design trends while remaining true to the institute’s rich legacy. This includes a revamped logo, fresh color palettes, and engaging typography that collectively communicate a sense of dynamism and modernity.
BOND’s approach emphasizes the importance of community involvement in the rebranding process. , alumni, and faculty members, the consultancy worked to ensure that the new identity genuinely reflects the thoughts and aspirations of those who are part of the LAB Muotoiluinstituutti family.
As the institute prepares to launch its new brand identity, it positions itself at the forefront of creative education in Finland, fostering a supportive environment that encourages exploration and experimentation. Anticipation is building as stakeholders await the official unveiling of the rebrand, signaling a new chapter for LAB Muotoiluinstituutti in the evolving landscape of design and arts education.
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