Bluesfest owner Noble mulling sale of multimillion-dollar festival ‘farm’, says liquidator

Published on March 27, 2026

Bluesfest owner Peter Noble is reportedly considering the sale of the land known as the festival’s ‘farm’, which has been an integral part of the event’s recent history. According to a statement from the appointed liquidator, the property in Byron Bay, where Bluesfest has been held for the past several years, is estimated to be worth at least $15 million.

The decision comes amid ongoing financial restructuring efforts following the challenges posed . Bluesfest, renowned for attracting major international artists and thousands of attendees, has faced significant hurdles over the last few years that have directly impacted its operations.

Real estate agents in the Byron Bay area indicate that the festival site is highly coveted, not just for its historical significance but also for its prime location. The lush landscape and capacity for large gatherings make it an attractive prospect for potential buyers looking to invest in land that has proven to be economically viable for large-scale events.

Noble’s potential sale of the property raises questions about the future of Bluesfest and whether it will continue to be hosted at its current location if the sale proceeds. Festival enthusiasts and local businesses that benefit from the influx of visitors during the event are eagerly watching developments, as changes could have significant implications for the local economy.

As discussions around the possible sale progress, stakeholders will be keen to understand how the fate of the festival aligns with the evolving landscape of live music and events in the post-pandemic era.

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