Published on March 26, 2026
Helsinki-based brand consultancy BOND has unveiled a comprehensive new brand strategy and identity for LAB Muotoiluinstituutti, also known as the LAB Institute of Design and Fine Arts. Positioned as one of Finland’s leading creative higher education institutions, this rebranding effort signals a pivotal moment for the institution as it seeks to redefine its place within the artistic community that it has historically nurtured.
The new strategy and visual identity were developed in collaboration with various stakeholders from within the institution, highlighting a unique partnership between the consultancy and the creative minds that form the backbone of LAB Muotoiluinstituutti. This collaborative approach is particularly significant, as it marks a rare occasion where a creative community comes together to reshape the brand of an entity that has played an integral role in its development.
BOND’s initiative emphasizes the importance of education and innovation in fostering creativity. The updated identity reflects a modern vision that not only resonates with current and prospective students but also aims to enhance the institution’s connectivity with the wider design and arts community. a distinct brand presence, LAB Muotoiluinstituutti is poised to attract new talent and collaborate more effectively with industry partners.
The rebranding includes a fresh visual language characterized and a contemporary color palette, which aim to capture the dynamic nature of the institution’s programs. The emphasis on creativity and innovation is communicated through various touchpoints, including digital platforms, promotional materials, and physical spaces within the institution.
Through this new identity, LAB Muotoiluinstituutti aims to strengthen its position as a leader in creative education, enhance its appeal to a global audience, and foster an environment that nurtures artistic exploration and academic excellence. The rebranding not only signifies a new chapter for the institution but also underscores the evolving landscape of higher education in the creative fields.
As LAB Muotoiluinstituutti embraces its revitalized identity, it looks forward to continuing its legacy of inspiring the next generation of creatives in Finland and beyond.
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