Published on May 13, 2026
For nearly 15 years, Braze has maintained a steady course in the marketing technology landscape. With a robust engineering organization, the company cultivated talent, enhancing its reputation for high-quality service. This established foundation supported continuous growth and innovation.
However, the emergence of artificial intelligence technologies forced a reevaluation of strategies. As Jon Hyman, co-founder and CTO, noted, the rapid advancements in AI highlighted the need for a shift towards an AI-first mindset. This change demanded not just adaptation but a complete transformation of the engineering approach.
Over just a few months, Braze pivoted its engineering team to embrace AI capabilities. Hyman emphasized the importance of iterative learning and implementation. Developers underwent intensive training while new tools were integrated, reorienting the team toward AI-driven solutions and collaborative problem-solving.
This pivot has already begun to pay dividends. The new structure has increased team efficiency and innovation velocity. Early results show that the AI-driven approach is enhancing customer engagement, positioning Braze ahead of competitors looking to catch up.
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