BRIAN READE: ‘Young people need a proper shot at life, not to be treated as a joke’

Published on March 22, 2026

The recent announcement of Labour’s new deal for young people has sparked a debate about the adequacy of the measures proposed. While the initiative may aim to address youth unemployment and provide better opportunities, critics argue that it falls short of what is truly needed to empower the younger generation.

For too long, young people have been unfairly labeled as “lazy gits” and dismissed as a problem rather than a priority. This negative perception not only undermines their potential but also perpetuates a cycle of disenchantment among those who are eager to contribute positively to society. The reality is that many young individuals are grappling with unprecedented challenges, from soaring housing costs to a crippling job market. It is essential to recognize these obstacles and respond with actionable solutions.

The Labour party’s proposed deal seeks to offer a framework for supporting young people, yet it fails to address the systemic issues that contribute to their struggles. A comprehensive strategy should include substantial investment in education, vocational training, and mental health services. Without these foundational elements, young people may find themselves trapped in a cycle of low-wage employment and uncertainty.

Moreover, there should be a focus on creating sustainable job opportunities that align with the aspirations of the youth. It is not enough to simply offer internships or temporary positions; young people need roles that provide a path to long-term career stability and personal growth. Encouraging entrepreneurship and innovative projects could also play a pivotal role in fostering a sense of agency among the younger population.

Additionally, engaging young individuals in the decision-making processes that affect their lives is crucial. Their voices must be heard and valued, rather than relegated to the sidelines of political debates. in discussions about their futures, policymakers can craft initiatives that genuinely reflect their needs and aspirations.

In conclusion, it is imperative that society stops viewing young people as a burden and begins investing in their future seriously. The Labour party’s new deal for youth must evolve beyond mere rhetoric and transform into a robust plan that fosters hope, ambition, and tangible opportunities. Only then can we empower the next generation to thrive, rather than be treated as a punchline in a broader narrative.