Published on April 4, 2026
Bunnings has announced a groundbreaking partnership with Google to introduce an AI-powered shopping assistant known as “Buddy,” a move the retail giant believes will transform the DIY shopping experience for Australians. This innovative digital assistant is designed to streamline the way customers engage with the vast range of products available at Bunnings, making home improvement projects easier and more efficient.
The integration of Buddy into the shopping experience will utilize advanced artificial intelligence to provide personalized recommendations based on customers’ individual needs and preferences. data and project specifications, Buddy can suggest tools, materials, and products required for a wide variety of DIY tasks. This approach aims to eliminate the guesswork often associated with home improvement.
Bunnings’ Managing Director stated that the introduction of Buddy is about enhancing convenience for customers while maintaining the core values of the Bunnings shopping experience. “We want to empower Australians to take on their DIY projects with confidence, and Buddy is a significant step toward achieving that goal,” he explained.
The project has been in development for several months, with teams from both Bunnings and Google collaborating to ensure that the assistant effectively understands and meets customer needs. Features are set to include voice-activated search capabilities, real-time product availability updates, and project planning tools, all accessible via a smartphone app or in-store kiosks.
In addition to improving the shopping experience, the partnership aims to provide valuable insights into consumer behavior, enabling Bunnings to enhance its product offerings and store layouts. As more customers turn to online shopping, integrating AI technology allows Bunnings to stay competitive in a rapidly evolving retail landscape.
Industry experts are optimistic about the potential impact of Buddy on the DIY market. Many believe that technology-driven solutions like this will not only improve customer satisfaction but also encourage a new generation of homeowners to tackle projects they may have previously deemed too complex. With Buddy paving the way, Bunnings is set to solidify its position as a leader in the retail sector.
As the rollout of Buddy begins in select stores across Australia in the coming months, customers are eagerly anticipating how this technology will enhance their shopping experience. With promises of making DIY projects more manageable and enjoyable, Bunnings may be on the verge of revolutionizing how Australians approach home improvement.
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