Charlie Kirk’s mentor and cheerleading pioneer Jeff Webb dies at 76 after a ‘tragic accident’

Published on March 27, 2026

Jeff Webb, the founder of Varsity Spirit and a pioneering figure in the evolution of cheerleading, has died at the age of 76 following a tragic accident. Webb’s contributions to the sport not only helped popularize cheerleading across the United States but also played a crucial role in its recognition as a legitimate sport Olympic Committee.

Webb established Varsity Spirit in 1974, transforming what was once seen as merely a sideline activity into a competitive sport with rigor and structure. Under his leadership, Varsity Spirit grew into a leading authority in cheerleading training and events, influencing countless athletes and coaches worldwide. His vision was to elevate cheerleading to a higher standard, emphasizing discipline, athleticism, and teamwork.

The tragic news of Webb’s passing has sent shockwaves through the cheerleading community, prompting an outpouring of grief and tributes from countless individuals whose lives he impacted. Many former cheerleaders and coaches have taken to social media to share their memories, crediting Webb with fostering their love for the sport and helping them achieve their goals.

Webb’s innovation in cheerleading included the introduction of new techniques and safety standards that reshaped the sport. His commitment to creating a safe and constructive environment for young athletes allowed cheerleading to flourish as a respected athletic discipline, paving the way for its eventual inclusion in competitive arenas worldwide.

Beyond his professional achievements, Webb was also known for his mentorship of young leaders in the cheerleading community, including prominent conservative commentator Charlie Kirk. This relationship highlighted Webb’s dedication to nurturing the next generation of leaders, encouraging them to pursue their passions and make a difference.

As news of his death circulates, tributes continue to pour in, celebrating Webb’s legacy and the profound impact he had on the lives of many. Friends and colleagues have expressed their sorrow, recalling his kindness, humor, and relentless spirit in championing cheerleading.

In remembrance of Jeff Webb, the cheerleading community will undoubtedly continue to honor his contributions, cherishing the foundation he built. His loss is felt deeply, but his influence on cheerleading will endure for generations to come.

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