Published on April 28, 2026
Trading for retail investors has long adhered to strict regulations, limiting their ability to engage in day-trading. This framework constrained small investors, often giving an advantage to institutional players. Yoni Assia, CEO of eToro, highlights the traditional barriers that have governed the market.
However, a significant shift occurred when the US Securities and Exchange Commission approved modifications to these restrictions earlier this month. Retail brokers immediately welcomed this change, viewing it as a victory for individual investors. The new policy paves the way for more flexibility in trading practices.
In a recent appearance on Bloomberg Crypto, Assia noted that the move would allow retail investors to trade freely at any time. This adjustment enhances market participation, giving individuals more control over their investments. eToro plans to leverage this opportunity to promote 24/7 trading functionality.
The implications of this change are profound. Increased access could lead to a surge in trading activity among retail investors, potentially transforming the landscape of finance. As eToro and other brokers adapt, the balance of power between retail and institutional investors may shift significantly.
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