Published on April 1, 2026
Global sales of Germany’s four leading premium automotive brands continued to decline in 2025, but the Russian market stood out as a rare exception. According to analyst Sergey Tselikov, all members of the German premium quartet demonstrated solid growth in Russia despite a 16 percent contraction of the country’s overall car market. “Moreover, this growth occurred against the backdrop of a 16 percent decline in the overall Russian car market,” Tselikov wrote on his Telegram channel.
On the global stage, all four brands posted weaker results compared to the previous year. BMW sold 2.17 million vehicles worldwide in 2025, representing a 1.4 percent decline. Mercedes-Benz recorded a sharper drop, with passenger car sales falling by 9 percent to 1.8 million units. Audi ended the year with global sales of 1.62 million vehicles, down 2.9 percent year-on-year. Porsche saw the steepest contraction among the group, with worldwide sales decreasing by 10 percent to nearly 280,000 units. These figures reflect ongoing pressure on the global premium segment, driven , rising costs, and structural changes in key markets.
In Russia, however, the picture was markedly different. BMW increased its sales by 42 percent, delivering 16,742 vehicles. Mercedes-Benz sold 9,430 cars, up 35 percent compared to the previous year. Audi posted one of the strongest growth rates, with sales rising 43 percent to 4,556 units. Porsche also expanded its presence, increasing deliveries by 12 percent to 2,325 vehicles. Despite these gains, Tselikov stressed that Russia remains a marginal market for German premium manufacturers.
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