Hisense Slashes Prices on New RGB LED TVs at Launch

Published on May 4, 2026

Hisense has rolled out the highly anticipated UR9 series of RGB LED TVs, establishing a new standard for picture quality. Initially marketed as a premium product, the prices have now shifted dramatically on launch day.

The 65-inch UR9 is now priced at $1,999, a reduction of $1,500 from its original listing. The 75-inch model is now $2,999, while the 85-inch version drops to $3,999. A price for the 100-inch model has yet to be announced.

This unexpected price cut aims to make advanced display technology more accessible to consumers. Analysts suggest that this move could disrupt the market and increase competition among major brands.

The immediate effect is a surge in consumer interest and anticipation. As demand rises, Hisense may reshape price expectations across the television industry.

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