Published on March 30, 2026
The Cleft Lip and Palate Association (CLAPA) is embarking on a transformative journey as it modernizes its identity, aiming to reflect a deeper understanding of the challenges faced cleft conditions and their families. This initiative is not just a branding exercise; it stems from a personal connection that speaks volumes about the organization’s commitment to its cause.
The collaboration with design agency The Team began uniquely, rooted in a shared experience. Megan, a designer at The Team, has personal ties to CLAPA, having been born with a cleft lip and palate herself. Throughout her life, she received vital support from the charity, which prompted her to introduce CLAPA to her agency. This connection has infused the rebranding efforts with genuine passion and empathy, ensuring that the new identity reflects not just a logo, but the essence of the community it serves.
The modernization process has involved extensive research and consultation with stakeholders, including individuals with cleft conditions, their families, and healthcare professionals. The goal is to convey a message of strength, resilience, and support while moving beyond the traditional representations that often accompany cleft awareness.
The new brand identity is set to encapsulate the vibrant, diverse experiences of those affected , aiming to create a sense of belonging and empowerment. design elements and a more inclusive narrative, CLAPA hopes to inspire confidence and foster connections within the community it serves.
As the project progresses, the feedback from the community is shaping the final output, ensuring that the updated brand resonates widely. As Megan noted, “This is not just a rebranding for CLAPA; it’s about redefining how we view and support individuals with cleft conditions.”
The launch of CLAPA’s modernized identity is anticipated to drive greater awareness and engagement, highlighting the organization’s role not only as a support system but as a beacon of hope and advocacy. It marks a key moment in CLAPA’s history, moving from a supportive presence to a robust ally for those navigating their cleft journeys.
In a world where visual identity plays a crucial role in perception and outreach, CLAPA is committed to stepping boldly into this new chapter, inviting everyone to be part of the conversation and the journey toward inclusivity and understanding.
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