Published on April 22, 2026
OpenAI’s advertising model for ChatGPT has shifted drastically. The company initially launched with a cost-per-thousand-impressions (CPM) model priced at $60. Over ten weeks, this rate dropped to about $25, highlighting a need for change.
The recent switch to a cost-per-click (CPC) structure introduces bids between $3 and $5. This change is designed to enhance performance for advertisers, aligning OpenAI closer with giants like Google and Meta in the competitive ad market.
The decision immediately redraws the advertising landscape. With major tech players in a race for performance ad budgets, smaller companies like Perplexity and Anthropic may face increased challenges securing their footing. This move could catalyze a new wave of advertising strategies across the industry.
The impact of this transition will likely be far-reaching. As advertisers seek effective channels for their budgets, OpenAI’s CPC model could reshape their spending habits. The outcome may establish new norms in AI-driven advertising.
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