Published on April 9, 2026
On a breezy week in March, an exciting event took place in Georgia: the Crown Royal x Realtree Kickback Experience, marking a new collaboration that initially slipped through the cracks of many inboxes—until it became clear that Rob Rausch, star of reality TV shows like *Love Island* and winner of *The Traitors*, was the face of it.
Rausch, known for his snake-wrangling skills and denim overall style, embodies the ethos of the new capsule collection from Crown Royal and Realtree. “A perfect fit,” is how he described the partnership. Remarkably, the collaboration began before Rausch’s triumphant finish in Season 4 of *The Traitors*, owing to his laidback demeanor and outdoor lifestyle, which align seamlessly with the brands focused on heritage, camaraderie, and relaxation.
Realtree is no stranger to high-profile partnerships, having previously teamed up with brands like Nike and Supreme, while Crown Royal is making history with its first-ever co-branded whiskey pouch design, a move marked by a commitment to style and quality. “When we looked at what Crown Royal has built around their brand – the tradition and the heritage — it was clear this wasn’t just a run-of-the-mill brand collab,” remarked Tyler Jordan, VP of strategic partnerships at Realtree.
In addition to the signature Crown Royal bag, the capsule collection boasts a T-shirt, hoodie, baseball cap, and a hefty 45-quart cooler. A notable aspect of this collaboration is Crown Royal’s pledge to donate at least $20,000 to the Purple Heart Foundation, making the collection a tribute to both style and purpose.
During the launch event at Realtree Farms in Georgia, Rausch, with his humble charm, engaged with attendees and showcased the new products. “Crown Royal is something I always tend to go to when I’m back at home, chilling with friends. Crown Royal lemonade,” he shared. The day was filled with activities like cornhole, fishing, tractor rides, campfires, and even a game of mafia—a playful nod to *The Traitors*.
Rausch revealed that his preferred drink is a simple Crown Royal lemonade, served in red solo cups, cultivating an atmosphere of fun and authenticity. He expressed excitement about gifting the new coolers to loved ones and jokingly noted he might wear the camo hat during his next snake-wrangling adventure.
Reflecting on his ideal downtime, Rausch shared, “I love playing poker with friends back home. Pour myself a little Crown Royal and lemonade. Have a good time with the boys. And being home on the farm at the creek . That’s when I feel most like myself.”
He emphasized that this partnership encapsulates his passions: nature, quality time with friends, and a good whiskey. “Everything in the collection fits both how I live and my personal style,” he added.
of the Kickback Experience, it became evident that Rob Rausch was an authentic choice to represent both Crown Royal and Realtree. He has aspirations to return to his roots in Alabama, seeking a grounded lifestyle, and surprisingly admitted that while he has no plans to star in an all-stars edition of *The Traitors*, he has not entirely ruled out future appearances in reality TV, cheekily noting, “But never say never, you know?”
The collaboration is available for fans and enthusiasts alike, highlighting a shared appreciation for a laid-back lifestyle and connection to nature.
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