Published on April 4, 2026
Love is in the air — and it’s sparkling a little extra along the Bund this Qixi Festival, or Chinese Valentine’s Day, which falls tomorrow this year. The BFC Bund Finance Center is rolling out a “Bund in Love” campaign that aims to create a romantic atmosphere for couples and families alike.
As part of the festivities, the Bund will be adorned with vibrant decorations, including heart-shaped displays and twinkling lights that illuminate the iconic skyline. Local merchants are joining the celebration promotions on gifts and dining experiences, allowing visitors to indulge in the spirit of romance.
The “Bund in Love” campaign will also feature live performances artists, adding to the enchanting ambiance. Visitors can enjoy a variety of performances ranging from traditional love songs to contemporary romantic ballads, all while taking in the stunning views of the Huangpu River.
In a bid to create lasting memories, couples are encouraged to participate in a series of interactive installations scattered throughout the Bund. These installations include photo booths and heart-shaped wishing wells, where visitors can write down their love wishes and toss them into the water.
For those looking to celebrate in a more traditional manner, the BFC is hosting a series of cultural activities that highlight the significance of Qixi Festival. Workshops on calligraphy, flower arranging, and even traditional tea ceremonies will be available to immerse participants in the rich cultural heritage associated with this special day.
As the evening approaches, the Bund will transform into a romantic paradise, with candlelight dining options available at various restaurants overlooking the river. Chefs have created special menus featuring classic Chinese dishes infused with a romantic twist, making the dining experience truly memorable.
Whether it’s a romantic dinner, a stroll along the river, or a moment captured in a whimsical photo booth, this year’s Qixi Festival promises to be an unforgettable celebration of love and togetherness on the Bund. Visitors are encouraged to embrace the spirit of the festival and make the most of the enchanting atmosphere that shines brightly along Shanghai’s most famous waterfront.
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