Published on March 23, 2026
As the festival of Onam approaches, the shopping fervor in Kerala reached its peak on Thursday, coinciding with Uthrada Pachil, a day significant for purchasing new clothes and other festive essentials. Markets, malls, and textile shops across the state witnessed brisk sales and an influx of shoppers eager to stock up on items for the upcoming celebrations.
In bustling markets, families filled their carts with everything from traditional apparel to fresh produce, demonstrating the deep-rooted cultural significance of Onam, which is celebrated with great enthusiasm in Kerala. Textile shops reported a significant rise in foot traffic, with many customers opting for the classic white mundu and kasavu sarees that are synonymous with the festival.
While the prices of groceries remained relatively low, allowing families to buy fresh fruits, vegetables, and other staples at affordable rates, one noticeable exception was the price of coconut oil. Despite its essential role in Kerala’s culinary traditions, coconut oil prices surged, leaving consumers concerned about the impact on their festive preparations.
Local vendors expressed optimism as sales figures surged, indicating a robust economic recovery in the post-pandemic phase. “This Onam is special for us; people are back to celebrating in full swing, and our sales reflect that,” said a shop owner in Kochi. Many customers echoed similar sentiments, expressing joy at being able to participate in traditional festivities after the disruptions of the past few years.
As the evening approached, the streets of Kerala came alive with colorful decorations and the sound of laughter and cheer. The anticipation for Onam, which symbolizes the return of the mythical King Mahabali, is a reminder of the rich heritage and communal spirit of the state.
As families prepare for a week filled with feasting, festivities, and family gatherings, the atmosphere in Kerala continues to be one of excitement and togetherness, making Uthrada Pachil a memorable and cherished day on the path to the Onam celebrations.