Published on March 24, 2026
As the festive spirit of Thiru Onam eve sweeps across Kerala, a palpable excitement has gripped shoppers in various markets, malls, and textile shops. The fervor surrounding Uthrada Pachil, a significant day in the Onam celebrations, has sparked brisk sales, with families eager to prepare for the holiday.
Shoppers flocked to local markets, drawn displays of traditional attire, decorative items, and festive groceries. Textile shops reported a surge in demand for new clothes, with many families opting for traditional kasavu dhotis and sarees, reflecting the cultural significance of the festival. Malls have also seen a notable increase in foot traffic, as various promotional offers attract customers looking to indulge in festive shopping.
While the prices of groceries remain stable, offering a sense of relief to consumers, there is a notable exception: the cost of coconut oil continues to remain high. As an essential ingredient in many Onam dishes, the rising prices of coconut oil have caused concern for many households, despite overall grocery prices being relatively low.
Retailers have made efforts to ensure ample stock of essential items and festive essentials to cater to the considerable demand during this peak shopping period. Many customers are taking advantage of early bird discounts and special offers to stretch their budgets further as they prepare for the grand celebrations ahead.
As families come together to celebrate Thiru Onam, the tradition of sharing and community spirit resonates deeply. The current shopping spree not only reflects the economic activities in the region but also underscores the cultural significance of the festival in uniting people across the state. With just a day to go before the main festivities, the vibrancy of Kerala’s markets and streets serves as a testament to the joy and anticipation that Thiru Onam brings each year.